Let's talk money
Let's talk money
The various rates of copywriters and designers is a maze to navigate. With so many freelancers now on the market, it's easy to feel lost.
I believe that great copy and design can make a significant difference in raising awareness and selling more product; but it's hard to put a price on that. To keep it transparent and simple I prefer a price per project model. These prices are based on over ten years of marketing, copywriting and design experience. If you want to work at an hourly rate, I can do that too.
Below I have listed some of my core product offerings and their associated guide-pricing. These prices will differ depending on the size and complexity of each project, however this should give a good idea. I give a discount for charities or regular work.
If you would like me to price a project for you, please don't hesitate to contact me.
Copywriting price guide
Product description
Included:
-
Accompanying SEO document
-
Amendments
£40
Technical case study
Included:
-
Independent research and an expert interview
-
Accompanying SEO document
-
Amendments
£300-£400
Short blog post
Included:
-
Independent research
-
Accompanying SEO document
-
Amendments
£150
White paper
Included:
-
Independent research and multiple expert interviews
-
Accompanying SEO document
-
Amendments
£600 - £1,200
In-depth article
Included:
-
Independent research
-
Accompanying SEO document
-
Amendments
£250-£350
Full website rewrite
Included:
-
Headings, page copy, buttons and meta data
-
Review of structure
-
Two creative meetings
-
Independent research
-
Amendments
£1,000-£2,000
Design price guide
A4 print advert
Included:
-
Phone call about the creative vision/message
-
Layout and design for A4 (or similar) size page
-
Print ready to the specification of the magazine or printer
-
Image sourcing other than product images
Amendments
-
Original copywriting is an additional cost
£200
eBook
Included:
-
Meeting about the creative vision/message
-
Layout and design
-
Digital format, including bookmarking and buttons
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£800 - £2,000
Small brochure
Included:
-
Phone call about the creative vision/message
-
Layout and design
-
Print ready to the specification of the magazine or printer
-
Image sourcing other than product images
Amendments
-
Original copywriting is an additional cost
£500 - £800
Social media package
Included:
-
Meeting about the creative vision/message
-
Design of social media posts
-
Design of social media banners
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£1,000 - £1,500
Large brochure or catalogue
Included:
-
Meeting about the creative vision/message
-
Layout and design
-
Print ready to the specification of the magazine or printer
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£1,200 - £2,000
Branding package
Included:
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Meetings
-
Logo design
-
Stationary design
-
Business card design
-
Brand guidelines
-
Social media package
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£2,000 - £2,500
WHAT PEOPLE SAY
Gemma has been incredible with me and I cannot rate her highly enough. All I did was show her my business card and she came back with a product better than I could've ever imagined. She's gone above and beyond, saving me money where she can, having never-ending patience and ensuring I had a great product at the end.
— Helen G PT