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Let's talk money

Let's talk money

The various rates of copywriters and designers is a maze to navigate. With so many freelancers now on the market, it's easy to feel lost.

 

I believe that great copy and design can make a significant difference in raising awareness and selling more product; but it's hard to put a price on that. To keep it transparent and simple I prefer a price per project model. These prices are based on over ten years of marketing, copywriting and design experience. If you want to work at an hourly rate, I can do that too.

Below I have listed some of my core product offerings and their associated guide-pricing. These prices will differ depending on the size and complexity of each project, however this should give a good idea. I give a discount for charities or regular work.

 

If you would like me to price a project for you, please don't hesitate to contact me.

Copywriting price guide

Spa Setting

Product description

Included:

  • Accompanying SEO document

  • Amendments

£40

Person Writing

Technical case study

Included:

  • Independent research and an expert interview

  • Accompanying SEO document

  • Amendments

£300-£400

Typing on Computer

Short blog post

Included:

  • Independent research 

  • Accompanying SEO document

  • Amendments

£150

Digital Work

White paper

Included:

  • Independent research and multiple expert interviews

  • Accompanying SEO document

  • Amendments

£600 - £1,200

Writing on Computer

In-depth article

Included:

  • Independent research 

  • Accompanying SEO document

  • Amendments

£250-£350

Graphics

Full website rewrite

Included:

  • Headings, page copy, buttons and meta data

  • Review of structure

  • Two creative meetings

  • Independent research 

  • Amendments

£1,000-£2,000

Design price guide

Magazines Stack

A4 print advert

Included:

  • Phone call about the creative vision/message

  • Layout and design for A4 (or similar) size page

  • Print ready to the specification of the magazine or printer

  • Image sourcing other than product images

    Amendments

  • Original copywriting is an additional cost

£200

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eBook

Included:

  • Meeting about the creative vision/message

  • Layout and design

  • Digital format, including bookmarking and buttons

  • Image sourcing other than product images

  • Amendments

  • Original copywriting is an additional cost

£800 - £2,000

Design Magazine

Small brochure

Included:

  • Phone call about the creative vision/message

  • Layout and design

  • Print ready to the specification of the magazine or printer

  • Image sourcing other than product images

    Amendments

  • Original copywriting is an additional cost

£500 - £800

iphone

Social media package

Included:

  • Meeting about the creative vision/message

  • Design of social media posts 

  • Design of social media banners

  • Image sourcing other than product images

  • Amendments

  • Original copywriting is an additional cost

£1,000 - £1,500

Beauty Magazine

Large brochure or catalogue

Included:

  • Meeting about the creative vision/message

  • Layout and design

  • Print ready to the specification of the magazine or printer

  • Image sourcing other than product images

  • Amendments

  • Original copywriting is an additional cost

£1,200 - £2,000

Markers

Branding package

Included:

  • Meetings

  • Logo design

  • Stationary design

  • Business card design

  • Brand guidelines

  • Social media package

  • Image sourcing other than product images

  • Amendments

  • Original copywriting is an additional cost

£2,000 - £2,500

WHAT PEOPLE SAY

Gemma has been incredible with me and I cannot rate her highly enough. All I did was show her my business card and she came back with a product better than I could've ever imagined. She's gone above and beyond, saving me money where she can, having never-ending patience and ensuring I had a great product at the end. 

— Helen G PT