

Let's talk money
Let's talk money
The various rates of copywriters and designers is a maze to navigate. With so many freelancers now on the market, it's easy to feel lost.
I believe that great copy and design can make a significant difference in raising awareness and selling more product; but it's hard to put a price on that. To keep it transparent and simple I prefer a price per project model. These prices are based on over ten years of marketing, copywriting and design experience. If you want to work at an hourly rate, I can do that too.
Below I have listed some of my core product offerings and their associated guide-pricing. These prices will differ depending on the size and complexity of each project, however this should give a good idea. I give a discount for charities or regular work.
If you would like me to price a project for you, please don't hesitate to contact me.
Copywriting price guide

Product description
Included:
-
Accompanying SEO document
-
Amendments
£40

Technical case study
Included:
-
Independent research and an expert interview
-
Accompanying SEO document
-
Amendments
£300-£400

Short blog post
Included:
-
Independent research
-
Accompanying SEO document
-
Amendments
£150

White paper
Included:
-
Independent research and multiple expert interviews
-
Accompanying SEO document
-
Amendments
£600 - £1,200

In-depth article
Included:
-
Independent research
-
Accompanying SEO document
-
Amendments
£250-£350

Full website rewrite
Included:
-
Headings, page copy, buttons and meta data
-
Review of structure
-
Two creative meetings
-
Independent research
-
Amendments
£1,000-£2,000
Design price guide

A4 print advert
Included:
-
Phone call about the creative vision/message
-
Layout and design for A4 (or similar) size page
-
Print ready to the specification of the magazine or printer
-
Image sourcing other than product images
Amendments
-
Original copywriting is an additional cost
£200

eBook
Included:
-
Meeting about the creative vision/message
-
Layout and design
-
Digital format, including bookmarking and buttons
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£800 - £2,000

Small brochure
Included:
-
Phone call about the creative vision/message
-
Layout and design
-
Print ready to the specification of the magazine or printer
-
Image sourcing other than product images
Amendments
-
Original copywriting is an additional cost
£500 - £800

Social media package
Included:
-
Meeting about the creative vision/message
-
Design of social media posts
-
Design of social media banners
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£1,000 - £1,500

Large brochure or catalogue
Included:
-
Meeting about the creative vision/message
-
Layout and design
-
Print ready to the specification of the magazine or printer
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£1,200 - £2,000

Branding package
Included:
-
Meetings
-
Logo design
-
Stationary design
-
Business card design
-
Brand guidelines
-
Social media package
-
Image sourcing other than product images
-
Amendments
-
Original copywriting is an additional cost
£2,000 - £2,500