Gemma is a freelance copywriter focused on food, nutrition, sustainability and technology

Your story matters. How you tell it makes all the difference.

I pride myself on finding the story behind your brand or campaign. Whether it's a blog post or magazine article, a website title or packaging, the best way to convert content into meaningful change is with a good story.

I can lend my pen to a wide range of topics; however, I’m particularly keen on nutrition, mindful business, sustainability, well-being, and parenthood. I also love examining technology and digital transformation, understanding its role in developing the future of these industries.

What can I offer?

Complete content creation

From a blank piece of paper to a finished piece of content, including research, interviews, copy creation, editing and even publication​

Defining and amplifying brand

Together, we explore current brand tone, where it's working and importantly, where is isn't, creating a new voice that matches company ambitions

Proof reading and editing

We don't have to start from scratch. If you've got useful stuff but it needs refreshing and restructuring, I can do that too. This is especially useful with AI-generated content as, more often than not, it needs a human touch to make it sound - well, more human!

If you’ve got this far, I’ve hopefully peaked your interest. Here’s a little more about why you should work with me.

Over the past two decades, I have worked in PR and marketing for agencies and in-house. I was fortunate enough to learn my craft at some of the biggest agencies in the world, including Ogilvy Worldwide and AxiCom. Clients in the technology and energy industries provided a solid foundation for my career as a technical writer.​

In 2017 I studied nutrition, wanting to understand the link between food and mental health. In 2024, I’m upskilling further, studying for an advanced nutrition diploma and life coaching qualification registered with the Royal Society of Public Health.

I love working with brands that are innovating and transforming the world, finding new and sustainable ways to run businesses and deliver products. I’m particularly fascinated with technologies such as AI, robotics, and big data, and how they are changing the way we live, eat, and work.​​

I’m a working Mum and and happiest pottering in my garden. Oh, and did I mention, I make board games too? That’s another story. Read about it here.

Enough about me, let’s talk about us